Three months following Luka Modric's unexpected arrival, the news that Snoop Dogg is joining the Croatian legend as an investor and co-owner at Swansea City has captured even more attention.
Swansea fans might now wonder which celebrity will be next to join their club. In today's environment, where clubs seek innovative income streams and stars are drawn to football, it seems no one can be ruled out.
Even if no additional high-profile figures come on board, Swansea has secured a touch of glamour in the boardroom, which underwent significant changes last November after a takeover by American businessmen Brett Cravatt and Jason Cohen.
It remains to be seen how involved Modric—who has engaged with Swansea's transfer targets in recent months—and Snoop Dogg—who has not, as far as we know—will be in the club's operations.
Modric and Snoop Dogg have already discussed the latter's potential involvement at Swansea before finalizing the deal. Snoop Dogg is reportedly planning a visit to the Swansea.com Stadium to watch a game.
Swansea believes the presence of such big names enhances their chances of achieving significant goals, such as returning to the Premier League.
If they succeed, perhaps Snoop Dogg will lead a celebratory song—Swansea's answer to the Anfield Rap—during an open-top bus parade.
Given his passion for sports, he would surely relish a promotion celebration.
BBC Sport examines Snoop Dogg's sporting background and speculates on the influence he might have on a Championship club from south-west Wales.
Sport and Snoop
Snoop Dogg made sporting headlines at last year's Olympic Games in Paris. The 53-year-old Los Angeles native, whose city will host the 2028 Games, was chosen as a torchbearer for the Olympic flame before the opening ceremony.
His involvement extended beyond that, as he became a cheerleader for the United States team in France.
Snoop Dogg's affinity for sports has long been evident. During his first TV appearance on The Arsenio Hall Show in 1994, he wore a Toronto Maple Leafs jersey.
Since then, team colors have become a signature for him. He has donned jerseys from various American and Canadian sports teams, as well as football clubs across Europe, including AC Milan, Ajax, Chelsea, Barcelona, Arsenal, Burnley, Norwich City, Liverpool, and Manchester United.
Despite appearing in Cardiff City's colors, Snoop Dogg seems unfazed by club rivalries, which may be beneficial given his new role at Swansea.
"For many years, I have been associated with soccer," Snoop Dogg said in a video released by Swansea this week. "I have worn many kits in my life, but now I am at a point where I am trying to find a kit that fits."
Snoop Dogg has previously been linked to sports ownership, with discussions about investing in Scottish giants Celtic, whose green-and-white jersey he has also worn.
Rivals to Wrexham?
Snoop Dogg's surprise introduction to Swansea followers included a reference to Wrexham, a club they will face in the league in the 2025-26 season for the first time in 22 years.
Like many clubs, Swansea has watched with some envy as Wrexham gained global headlines—and made progress on the field—following their takeover by Hollywood stars Ryan Reynolds and Rob McElhenney in 2021.
Swansea appears to be following their Welsh counterparts' lead by bringing Snoop Dogg and Modric on board.
There is no longstanding rivalry between Swansea, whose primary rival is Cardiff, and Wrexham, who are more concerned with Chester. However, this could change.
The clubs seem to be creating a playful rivalry, with Wrexham adding "Darth" to Swansea's name in their Championship fixture announcement, referencing Star Wars last month.
Swansea responded when Reynolds posted a social media picture of himself wearing Wrexham's new kit while holding a dog, captioning it with "dog not included."
"Dogg included," declared a post on Swansea's social media channels, alongside images of Snoop Dogg wearing their home shirt for the 2025-26 season.
What will it mean?
Just four days after his unexpected role in Swansea's kit launch, it was announced that Snoop Dogg is now part of the club's ownership group.
As with Modric, the Swans have not disclosed the size of Snoop Dogg's stake or the amount of his investment.
Snoop Dogg, the owner of Death Row Records, has pledged "to do all I can" to support Swansea's cause, having been introduced to the club's owners through a mutual connection, similar to Modric.
What will Snoop Dogg bring to the table? Swansea states that their new partner has a "deep love of sport and football in particular," though it is assumed he will not have much influence over the club's football operations.
Swansea's management is clear that they believe Snoop Dogg's involvement will bring more attention to the club, leading to increased income, which is crucial to their story.
"It is hoped his global profile and love of football can play an important role in helping us spread the Swansea City name far and wide to boost our commercial performance and support our aspirations as a club," the club stated.
While his initial appearance in a Swansea jersey caused some bemusement among fans on social media, it appears the majority have quickly embraced the idea of Snoop Dogg joining their ranks.
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